The Consulting Report is pleased to announce The Top 25 Marketing and Sales Consultants and Leaders of 2025. These individuals serve as critical enablers of commercial growth, helping organizations align strategy with execution across the full customer lifecycle. Their work spans go-to-market design, pricing optimization, sales enablement, customer segmentation, and campaign execution—often delivered through large-scale transformation efforts that combine marketing technology, CRM integration, and data-informed decision-making. In both advisory and in-house roles, they help translate commercial complexity into clear, scalable actions.
The marketing and sales consulting sector continues to expand alongside demand for measurable, technology-supported growth. In the U.S., consulting services tied to marketing and sales effectiveness have grown steadily as companies contend with longer buyer cycles, increasingly fragmented digital channels, and rising expectations for personalization and speed. The leaders featured here bring sector-specific fluency across healthcare, technology, financial services, and manufacturing, among others, applying structured methods to improve how organizations attract, convert, and retain customers. Their contributions are instrumental not just in generating demand but in building the durable capabilities needed to sustain it.
Among this year’s awardees, Jason Weick, Managing Director at FTI Consulting, stands out for his comprehensive leadership in revenue growth strategy, with expertise spanning go-to-market model design, pricing and profitability, sales enablement, and demand generation. Ryan Murphy, Senior Partner at McKinsey & Company, is recognized for his work with consumer-facing companies in developing long-term commercial strategies, embedding revenue-growth management, and advancing data-driven sales and marketing practices. Scot Hornick, Partner at Oliver Wyman, is distinguished by his decades-long leadership in pricing, customer segmentation, loyalty, and revenue management—particularly within the travel and transport sectors—where he applies analytical rigor to complex sales and distribution challenges.
Recognized for their impact on commercial growth and marketing transformation, these honorees represent the leading edge of sales and marketing consulting today. This year’s awardees were selected through a methodical process and careful consideration of each candidate’s career track record and industry contributions. Please join us in celebrating The Top 25 Marketing and Sales Consultants and Leaders of 2025.
1. Mat Zucker
Firm: Prophet
Title: Senior Partner and Chief Marketing Officer
Mat Zucker is a Senior Partner and Prophet's Chief Marketing Officer based in Prophet’s New York office. Prophet is a growth and transformation consulting firm. With 15 global offices and over 500 strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with some of the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux, and UBS, partnering with them from strategy to in-market execution.
For the last five years, Zucker was co-leader of the firm's global marketing excellence practice. Zucker helps clients transform digitally, finding new areas of growth in marketing, content, and communications. He is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content, and effective channel choices. A pioneer in the digital landscape, beginning with his work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social, and content experience to the firm.
Zucker is co-author of Prophet’s breakthrough research, "Brand & Demand Marketing: A Love Story," and frequently writes for marketing publications and appears on industry podcasts. Previously, Zucker was an advisor at American Express and, before that, global executive creative director at Razorfish. He also served as chief creative officer at OgilvyOne New York and has held leadership roles at R/GA and Agency.com New York. He holds a bachelor’s degree in English from Cornell University.
2. Bo Finneman
Firm: McKinsey & Company
Title: Senior Partner
Bo Finneman is a Senior Partner at McKinsey and leads the firm’s Marketing & Sales and Consumer Packaged Goods Practices, where he serves consumer clients through insights-led growth programs that span strategic and tactical levers. Finneman leads McKinsey’s innovations in consumer insights through the consumer-decision-journey methodology and recently launched the firm’s proprietary growth metric, the Customer Growth Indicator. He also designed McKinsey’s Profitable Growth Navigator, used to evaluate the growth potential based on a comprehensive set of market, consumer, and business insights and analyses.
Finneman’s work spans a client’s commercial agenda and has included topics related to commercial organizational design, marketing procurement, and strategic topics like segmentation and market structures. He advises clients on growth topics including brand positioning, product design, and go-to-market activities such as pricing and digital marketing.
Finneman’s experience in strategy, marketing, and business development prior to joining McKinsey includes leading audience development for a digital media company, Wetpaint.com, spanning content creation, distribution, corporate marketing, and product/technology strategy. He also worked across sales, sales insights, and brand management at E&J Gallo Winery.
Finneman serves on the board of the Finneman Scholarship Foundation, a not-for-profit organization supporting students in California’s Central Valley. He studied finance and marketing at The Wharton School and political science at Charles University.
3. Ryan Murphy
Firm: McKinsey & Company
Title: Senior Partner
Ryan Murphy is a Senior Partner and co-leads McKinsey’s Growth Marketing & Sales Practice for the consumer-goods sector globally. McKinsey & Company is a global management consulting firm that serves as a trusted advisor to many of the world’s leading businesses, governments, and institutions. The firm partners with organizations across the private, public, and social sectors to bring scale, scope, and expertise to help solve complex challenges.
Based in Atlanta, Murphy works with consumer-goods, retail, and other consumer-facing companies. He focuses his work with companies and their leaders on building and implementing long-term strategies, driving commercial excellence, embedding revenue-growth management capabilities, digitizing businesses, and realizing the full potential of data and advanced analytics and AI.
Murphy brings 21 years of experience to his current role. He previously worked in online sales and operations at Google and, before that, was a business analyst at McKinsey. He graduated from Harvard Business School with an MBA in general management and from the University of Virginia with a bachelor’s degree in systems and information engineering.
4. Ryan Schroeter
Firm: Accenture
Title: Managing Director
Ryan Schroeter is a Managing Director at Accenture and Global Offering Lead of Accenture Sales Operations. Accenture is a leading global professional services company that supports businesses, governments, and organizations in building their digital core, optimizing operations, accelerating revenue growth, and enhancing citizen services.
5. Andy Clarson
Firm: Deloitte UK
Title: Partner, Marketing and Advertising Leader
Andy Clarson is a Partner at Deloitte Digital UK. Deloitte is a multinational professional services network firm. In his role, Clarson works with clients to create great customer experiences through digital products. With a background in engineering, architecture, and lean program delivery, he thrives on working with consumer clients to bring strategy into reality for his clients and their customers.
6. Cory McCruden
Firm: EY
Title: Managing Director, Wealth and Asset Management
Cory McCruden is a Managing Director at EY. McCruden is responsible for sales, marketing, and distribution wealth management services at the firm and is a pre-eminent thought leader and strategic advisor to CEOs and boards. With more than 20 years of industry experience, she is known for her innovation and unique takes on exponential growth strategies, digital marketing, and technology.
7. Jason Weick
Firm: FTI Consulting
Title: Managing Director
Jason Weick specializes in leading business transformations, facilitating organizational alignments, and driving sales and marketing initiatives that deliver accelerated revenue growth and strong operating results. Mr. Weick has more than 20 years of experience helping senior executives and company boards drive sustainable revenue growth and profitability. He primarily serves technology, media, industrial, and financial services companies, as well as private-equity-owned portfolio companies.
Mr. Weick is a collaborative, hands-on leader with a client-first mindset and is passionate about helping clients find answers to their toughest questions and solve their most complex business challenges. With a diverse leadership background and a data-driven approach, he excels in diagnosing and identifying opportunities to accelerate profits and delivers effective value creation initiatives that drive sustainable revenue growth.
Mr. Weick has a proven track record of building teams across geographical and functional boundaries to achieve strategic business imperatives. As a former ‘operator’ for more than 15 years, most recently as vice president of global sales operations at Diebold Nixdorf, he has first-hand experience and a proven history leading global, large-scale transformations, facilitating cross-functional alignment, and driving change initiatives that deliver accelerated growth and robust operating results.
Mr. Weick brings demonstrated expertise in leading and driving all aspects of revenue growth, including go-to-market operating model, revenue acceleration, pricing and profitability uplift, upsell/cross-sell, customer retention, and churn mitigation. Additionally, he hassignificant experience in customer segmentation, coverage models, sales incentive plan design, pipeline management, and sales forecasting, as well as revenue analytics, sales enablement, sales process design, sales automation and technology, and marketing effectiveness and demand generation.
8. Jeff Hersh
Firm: PwC
Title: Partner, Sales Transformation
Jeff Hersh is a Partner at PwC, a tech-forward global network committed to helping clients stay at the forefront of change. With more than 370,000 professionals in 149 countries, PwC delivers a full range of services across audit and assurance, tax and legal, deals, and consulting. The firm empowers organizations to build, accelerate, and sustain momentum to drive lasting impact.
9. Neil Shewan
Firm: KPMG
Title: Partner, Customer Advisory
Neil Shewan is a Partner at KPMG Australia. KPMG is a global network of professional firms delivering a comprehensive suite of services to organizations across diverse industries, including government and not-for-profit sectors. Its core service areas include audit, assurance and risk consulting, deals, tax and legal, management consulting, and innovation and digital solutions.
10. Casey Carey
Firm: Bain & Company
Title: Partner
Casey Carey is a Partner at Bain & Company, where she focuses on sales and marketing transformations through the firm's Customer Strategy & Marketing and Healthcare & Life Sciences practices. She has more than 10 years of industry and consulting experience, with significant expertise in the pharmaceutical and medical technology sectors.
11. Scot Hornick
Firm: Oliver Wyman
Title: Partner and Head of Pricing, Sales and Marketing, Americas
Scot Hornick is a Partner at Oliver Wyman and head of the firm’s Pricing, Sales and Marketing Practice for the Americas. Oliver Wyman guides clients through high-stakes decisions and transformative moments, helping them adapt, grow, and thrive. The firm is fueled by deep industry insight, specialized expertise, and collaboration.
As a consultant to and an operating executive in the travel industry, Hornick has 30 years of experience working with commercial and technological issues facing the industry. He helps clients improve profitability through analytic approaches to segmentation, customer relationship management, loyalty programs, pricing, revenue management, and distribution channel management. He has worked with many of the leading travel and transport companies in the world.
Previously, Hornick was the CEO and Managing Partner of Fenix Partners, a consulting boutique focused on the travel and transportation industries. Earlier, he was a partner at PricewaterhouseCoopers and spent 10 years at Andersen Consulting, where he was an associate partner leading the Strategic Services travel industry practice, and was an adjunct professor at Northwestern University. He holds two U.S. patents in revenue management and airline seat inventory control and serves on the Advisory Board of the Professional Pricing Society.
Hornick has a bachelor’s degree in computer engineering, a master’s degree in electrical engineering, and a PhD degree, all from the University of Illinois at Urbana-Champaign.
12. Gabe Knapp
Firm: Oliver Wyman
Title: Partner
Gabe Knapp is a Partner at Oliver Wyman, where he specializes in growth, marketing and sales, and pricing as part of the Commercial Effectiveness practice. With over 20 years of experience, Gabe has been a catalyst for innovation across a broad range of industries, including consumer products, retail, travel and hospitality, B2B industrials, pharmaceuticals, technology/software, and private equity. His expertise lies in driving revenue growth, improving sales and marketing effectiveness, and optimizing pricing to drive impact for his clients.
A recognized thought leader in modern marketing and sales, Gabe has authored numerous articles on digital marketing, lead generation, Generative AI, and value selling. He recently conducted breakthrough research culminating with an article titled “7 Key Trends for Modern Sales Effectiveness” and is frequently interviewed as a thought leader for the latest trends in sales and marketing, including a recent appearance at South By Southwest (SXSW) in Austin.
Gabe works with both B2C and B2B clients, including those in the Fortune 500 and private equity-backed firms. Recently, he led a major marketing transformation for a large pharmaceutical company, directed a sales effectiveness initiative for a PE portfolio company, and developed a growth strategy for a major marketing trade association.
Prior to Oliver Wyman, Gabe held senior strategy and marketing roles at Microsoft, Dell, and eBay, and also served as the interim head of digital marketing for a major U.S. airline. Gabe holds a bachelor’s degree in business administration from Trinity University in San Antonio and an MBA from Harvard Business School.
13. Pree Rao
Firm: Egon Zehnder
Title: Global Head, Marketing & Sales Practice
Pree Rao is the Global Head of Egon Zehnder’s Marketing & Sales Practice. Egon Zehnder is a leadership advisory firm, helping clients navigate complex challenges with human-centered solutions. With 600 consultants in 67 offices across 36 countries, the firm leverages deep industry and functional experience to deliver collective expertise to every client.
Rao focuses on helping CEOs and their teams drive topline transformation. His areas of expertise include executive search (CMO, CGO, CCO, CEO), board search, leadership assessment, and development. A trusted advisor to senior leaders, he is a core member of the firm’s Consumer Practice and has played a key role in driving widespread cross-sector adoption of Egon Zehnder’s Accelerated Integration program in the U.S.
Previously, Rao was a senior director of Oikos and Performance Nutrition for Danone North America. Before that, he was an associate brand manager at Unilever. Earlier in his career, he worked with Novantas as an associate consultant. Rao holds an MBA from Columbia Business School and a bachelor’s degree in finance and management from The Wharton School.
14. Stephanie Garcia
Firm: Alvarez & Marsal
Title: Managing Director
Stephanie Garcia is a Managing Director with A&MPLIFY, Alvarez & Marsal's digital growth agency, in San Francisco. She specializes in leading e-commerce businesses and digital marketing programs for top retail, entertainment, and consumer goods brands. Alvarez & Marsal is a consulting firm that accelerates customer growth and efficiency through the power of design and AI.
15. Chris Hessler
Firm: Protiviti
Title: Managing Director
Chris Hessler is a Managing Director at Protiviti and leads Strategic Alliances, including the firm’s Adobe partnership, for the Digital solution. Protiviti is a global consulting firm that provides deep expertise, objective insights, and customized solutions to help leaders navigate the future with confidence. Operating through a network of over 90 offices in more than 25 countries, Protiviti and its independent member firms offer consulting and managed services across finance, technology, operations, data, digital, legal, HR, risk, and internal audit.
16. Rachel Hampton
Firm: Slalom
Title: Director, Partner Sales
Rachel Hampton is Slalom’s Director for Partner Sales. She first joined the company in 2020 as Alliance Manager. Slalom is a business and technology consulting firm known for its human-centric approach and outcome-driven solutions. With teams across 53 offices in 12 countries, Slalom partners with leaders from enterprise, mid-market, and emerging companies—as well as public sector organizations—to deliver impactful customer experiences, innovative practices, and transformative products and services.
17. Francesco Marsella
Firm: Arthur D. Little
Title: Managing Partner
Francesco Marsella is a Managing Partner at Arthur D. Little and leads the firm’s Global Strategy & Organization practice. He also heads the marketing and sales center of competence within the Automotive and Manufacturing Goods practice, where he supports clients on commercial growth initiatives and large-scale business transformation programs. Arthur D. Little helps clients navigate rapid change by addressing today’s most urgent challenges and capturing future opportunities.
18. Matt Horner
Firm: World Wide Technology
Title: Executive Vice President, Global Enterprise
Matt Horner is the Executive Vice President of WWT's Global Enterprise sales organization, leveraging his extensive industry relationships and deep business expertise to drive transformational growth for WWT and its strategic clients and partners. World Wide Technology helps client organizations accelerate growth, specializing in transforming complex technology solutions into practical, actionable initiatives and delivering them on a global scale.
Horner's vision and leadership have been critical to WWT's success, encompassing global expansion, community involvement, client enablement, and revenue acceleration. He leads a team of over 5,000 sales, engineering, and consulting professionals, focused on developing and growing new business within enterprise customers globally. Horner oversees strategic planning, P&L responsibilities, personnel leadership, operations, and the development of customer and partner relationships, resulting in over $15 billion in annual revenue.
Since joining WWT in 1999, Horner has been instrumental in building teams and opening sales territories globally, establishing the company's professional services organization, developing and strengthening partnerships with NVIDIA and Cisco Systems, and integrating multiple acquisitions.
Horner first got his start in 1992 as a director at Xerox/XLConnect, his most recent position prior to joining World Wide Technology. He is actively involved in several charitable organizations, serving as Chairman of the Board for NPower and contributing to the World Pediatric Project. He also serves on the board of SixThirty, a global fintech venture capital firm. Horner holds a degree in international business management from Loyola University in New Orleans.
19. Brijesh Singh
Firm: Tata Consultancy Services
Title: Vice President and Market Unit Head
Brijesh Singh is the Vice President and Market Unit Head for TCS East. He first joined the company in 2000 as regional manager for Denmark. Tata Consultancy Services (TCS) is a global IT services, consulting, and business solutions firm that has been guiding major enterprises through transformation since 1968. Known for its consulting-led, innovation-driven approach, TCS enables clients to become adaptive.
20. Venkatesh Iyengar
Firm: Infosys
Title: Vice President
Venkatesh Iyengar is a Vice President and Global Sales Head at Infosys. Infosys is a global leader in next-generation digital services and consulting, helping clients in over 50 countries navigate digital transformation. With more than 30 years of experience managing complex enterprise systems, Infosys enables change through an AI-powered core and agile digital solutions at scale.
21. Dave Buisson
Firm: Atos
Title: VP, Sales
Dave Buisson serves as Vice President of Sales in North America at Atos SE, supporting revenue generation efforts within the region. Atos is a global leader in digital transformation, with 95,000 employees and approximately €11 billion in annual revenue. Operating in 69 countries, Atos is Europe’s top provider of cybersecurity, cloud, and high-performance computing services. The company delivers tailored end-to-end solutions across industries.
22. KC Chamberlain
Firm: Willis Towers Watson
Title: Vice President, Sales & Marketing
KC Chamberlain is the Vice President of Sales and Marketing for Willis Towers Watson, a leading global advisory, broking, and solutions company that helps clients around the world manage risks and navigate paths for growth. WTW provides data-driven, insight-led solutions in the areas of people, risk, and capital. With a global presence across 140 countries and markets, WTW combines a worldwide perspective with local expertise to help organizations refine strategy, strengthen resilience, engage employees, and optimize performance.
23. Harsha Gupta
Firm: Kroll
Title: Vice President
Harsha Gupta is the Vice President of Global Marketing at Kroll, a leading independent provider of risk and financial advisory solutions. Kroll's team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation.
24. Jay Pattisall
Firm: Forrester
Title: Vice President
Jay Pattisall is a Vice President and Principal Analyst at Forrester, a research and advisory firm. Forrester helps leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through its proprietary research, consulting, and events, the firm aims to help leaders navigate change and place their customers at the center of their leadership, strategy, and operations.
25. Tom Svec
Firm: BDO USA
Title: Principal, Practice Leader - Demand Generation, Marketing Technology
Tom Svec is a Principal at BDO USA and leads the firm’s Marketing Technology & Strategy Practice. He is responsible for a team of architects, developers, analysts, campaign specialists, and strategic advisors that help the firm’s clients apply the best methods and technologies for driving revenue within their organizations, while maximizing the impact of their marketing technology investments.