The Consulting Report is pleased to announce The Top 25 Consumer and Retail Consultants and Leaders of 2025. In a sector defined by rapid shifts in consumer expectations, economic uncertainty, and accelerated adoption of AI and automation, this year’s awardees are helping companies rethink how they operate, engage customers, and grow. From redesigning global supply chains to driving data-led transformations, these professionals are trusted advisors to the world’s most prominent brands. Their work spans strategy, execution, and innovation, supporting clients as they navigate disruption and seize new opportunities across the consumer and retail landscape.
The consultants featured this year bring experience in everything from omnichannel retail and personalization to ESG, M&A, and financial transformation. They guide companies through digital reinvention, shaping enterprise-wide change and delivering insights that influence not only performance but also how brands connect with consumers. Whether building AI-powered platforms, leading global practices, or managing cross-border transactions, these individuals are making a tangible impact on the future of consumer and retail.
Among this year’s awardees is Tiffany Brown, Managing Director at Alvarez & Marsal, who leads CFO Services within the firm’s Corporate Performance Improvement practice and works with Fortune 1000 clients in CPG and retail to drive finance transformation and implement AI-enabled solutions. Also recognized is Alexander Belderok, Senior Partner at Roland Berger, who leads the Global Consumer Platform and advises companies across the consumer goods and retail sectors on strategy, performance improvement, and business model innovation. Lastly, Aviva Tropp, Partner at Prophet, helps clients achieve brand-led growth and customer transformation, leveraging her consulting expertise and prior experience at General Mills and American Express.
This year’s awardees were selected through a methodical process and careful consideration of each candidate’s career track record and industry contributions. Please join us in celebrating The Top 25 Consumer and Retail Consultants and Leaders of 2025.
1. Rachel Rosenblatt
Firm: FTI Consulting
Title: Senior Managing Director
Rachel Rosenblatt is a Senior Managing Director in the Strategic Communications segment of FTI Consulting and Head of the Americas Retail & Consumer Products sector. Ms. Rosenblatt specializes in reputation management, crisis communications, corporate positioning, and communications training.
Ms. Rosenblatt has more than 20 years of experience providing strategic communications counsel, media relations, media training, presentation coaching, crisis management, corporate communications, and public relations expertise to her clients. She works with some of the world’s most recognizable companies in the retail and consumer space to help them tell their stories more effectively, often in times of crisis or transformation.
She has specific expertise in developing and executing multidisciplinary communications campaigns to impact multiple stakeholder groups. Additionally, Ms. Rosenblatt works with companies through all phases of their life cycles, from IPOs to building and molding reputation, managing moments of crisis or change, and supporting through litigation, bankruptcies, or restructurings.
Ms. Rosenblatt is also a founding member of the firm’s Communications Training team and has designed and implemented media, presentation, and investor relations training programs for multinational companies that have been executed around the world. As one of the firm’s senior trainers, she regularly coaches top executives in advance of media interviews, investor and analyst meetings, IPOs, and major presentations.
Prior to joining FTI Consulting in 2005, Ms. Rosenblatt was a Director at Westhill Partners, a boutique consulting firm specializing in communications strategy. She is a member of the Belizean Grove, a global group of female leaders, and is an active member of the Lenox Hill Hospital Auxiliary and chair of its communications committee. Ms. Rosenblatt graduated from the University of Pennsylvania with a bachelor’s degree in psychology.
2. Stephen Rogers
Firm: Deloitte
Title: Managing Director
Stephen Rogers is the Managing Director of Deloitte's Consumer Industry Center, Deloitte Services LP. He leads a team that conducts research to uncover new ways of thinking, working, and leading within the consumer industry through data and evidence-driven analysis.
With more than 20 years of experience in consulting and high tech, Rogers is especially interested in the intersection of technology, consumers, and business. He is focused on how industry leaders can deliver better results and the strategies organizations use to adapt to accelerating change.
Previously, Rogers was vice president of market insights at IBM and a senior managing strategy consultant at PwC. He holds a bachelor’s degree in history from DePauw University, an MBA in finance from Columbia Business School, and a master’s degree in development economics and international development from Columbia University’s School of International and Public Affairs.
3. Becca Coggins
Firm: McKinsey & Company
Title: Senior Partner
Becca Coggins is a Senior Partner based in McKinsey’s Chicago office, where she leads the firm’s global work in the retail and consumer goods industries. Coggins has extensive experience in driving performance transformations, including strategy, pricing and promotions, assortment, multichannel experience, and operations.
4. Frank Petraglia
Firm: KPMG
Title: Partner
Frank Petraglia is a Partner at KPMG, where he leads the Deal Advisory and Strategy team, focused on serving clients within the consumer and retail sector. KPMG is a global organization of independent professional services firms providing audit, tax, and advisory services.
Petraglia’s technical expertise is focused on transaction support, which he developed throughout his over 30 years of Big 4 experience. While he brings a specific focus on carve-out divestitures, his experience spans buy-side and sell-side, private equity, and corporate, with transaction values ranging from $50 million to $20 billion. Previously, Petraglia was an executive director of transaction advisory services at Ernst & Young. He graduated from the University at Albany with a bachelor’s degree in accounting.
5. Kelly Pedersen
Firm: PwC
Title: Partner
Kelly Pedersen is a Partner and Global Retail Leader at PwC. Pedersen leads strategic initiatives with apparel and retail companies that are focused on growth and operational effectiveness. He has worked with organizations to develop new merchandising and product strategies, implement large-scale customer experience initiatives, plan their business more effectively, and better engage with their employees.
6. Lori Zumwinkle
Firm: Accenture
Title: Senior Managing Director
Lori Zumwinkle is a Senior Managing Director at Accenture and leads the firm’s North America Retail Practice, where she focuses on digital transformation across retail operations, merchandising, marketing, organizational change, and customer and employee experience.
7. Sirko Siemssen
Firm: Oliver Wyman
Title: Partner and Global Practice Leader, Retail and Consumer Goods
Sirko Siemssen is a Partner at Oliver Wyman, where he has worked since 1999. He oversees consulting projects for retail and consumer goods clients and leads the global team serving this sector. With over 20 years of consultancy experience, Siemssen has focused on translating business strategies and ideas into demonstrable results.
8. Tiffany Brown
Firm: Alvarez & Marsal
Title: Managing Director
Tiffany Brown is a Managing Director with Alvarez & Marsal’s Corporate Performance Improvement (CPI) practice in Atlanta. She is the North America Solution Leader for CPI’s CFO Services practice, where she partners with Fortune 1000 companies to architect and execute transformational initiatives that fuel growth, right-size costs, and create high-performing organizations.
With over 20 years of experience as a trusted advisor and delivery partner to the C-suite, Brown works closely with clients across the consumer packaged goods, retail, financial services, telecommunication, high tech, and resources sectors to develop solutions focused on finance strategy and transformation, reporting and analytics, enterprise data management, finance organization design, digital finance technologies (AI, RPA), and process optimization.
Prior to joining A&M, Brown spent more than 21 years with Accenture, serving in leadership roles, including South Enterprise Performance Management Growth and Strategy leader, North America CFO and EV Services leader for the Retail Industry group, and strategy lead for inclusion and diversity in North America.
Brown holds a BBA in accounting from Widener University and an MBA from the Smeal College of Business at Penn State University. She was a board member for the National Center for Civil and Human Rights and has presented at industry conferences and on webinars for Gartner, FEI, and CFO Roundtable. She has published on CFO-agenda topics and diversity in finance.
9. Morgan Seybert
Firm: Tredence
Title: President and Chief Business Officer, Retail
Morgan Seybert is the President and Chief Business Officer, Retail at Tredence. He works with eight of the top ten global retailers and CPG companies to shape their data and AI strategies. Seybert leads the Retail P&L and oversees growth initiatives across the company’s verticals, including generative AI, data and AI modernization, and cloud transformations. He has advised over 65% of Fortune 500 FMCG retailers and manufacturers on data and analytics.
Prior to Tredence, Seybert served as the managing director and chief product officer at Nielsen, where he was responsible for setting the company product direction and leading a global team of data scientists in delivering advanced analytics to Nielsen clients. At Coca-Cola, Seybert led the trade strategy and category management team to improve Coca-Cola’s trade promotion ROI and retailer partnerships. He received a bachelor’s degree in economics and political science from Williams College.
10. Wilhelm Lerner
Firm: Arthur D. Little
Title: Partner, Head, Strategy & Organization Practice
Wilhelm Lerner is a Partner in Arthur D. Little’s Frankfurt office. His work focuses on strategy and organization development as well as marketing, customer, and sales excellence to accelerate growth and transformation on a corporate and business-unit level. Lerner heads both the Strategy and Organization and Consumer Goods and Retail practices in Central Europe.
11. Alexander Belderok
Firm: Roland Berger
Title: Senior Partner
Alexander Belderok is a Senior Partner at Roland Berger, where he leads the Global Consumer Platform. He focuses on strengthening the competitive position of companies in the consumer goods, retail, food and beverage, agribusiness, and food ingredients industries. He has specific functional expertise in business and corporate strategy development, performance improvement, organization restructuring, innovation, and complexity management.
Alexander has five years of industry experience in the flavor and fragrance industry and over twenty years of consulting experience. He began his career at Unilever and has worked at Roland Berger since 2006.
Alexander has worked extensively in strategy development, performance improvement, business model innovation, and value chain restructuring. He has published articles and frequently speaks at industry events and academic institutions on topics such as food, animal nutrition, innovation, globalization, and operations.
In addition to his role at Roland Berger, Alexander served as Chairman of Protix for five years and is currently Chairman of Nutrileads, a company focused on developing immune-support ingredients.
Alexander holds a bachelor’s degree in mechanical engineering and business administration from the University of Twente. He also completed programs in business-to-business marketing at IMD and the Advanced Management Program (AMP196) at Harvard Business School.
12. Aviva Tropp
Firm: Prophet
Title: Partner
Aviva Tropp is a Partner in Prophet’s New York office. She focuses on helping clients grow through customer and brand-led transformation. With expertise in healthcare, consumer packaged goods, financial services, retail, and hospitality, Tropp has worked with industry-leading brands, including Mayo Clinic, BD, Keurig Green Mountain, MetLife, Capital One, PNC, CVS, and Hyatt.
Prior to joining Prophet, Tropp worked on the client side. She handled marketing and travel innovation at American Express and ran P&L as a brand manager at General Mills. She holds a bachelor’s degree in anthropology from Columbia University and an MBA in marketing from the Northwestern University Kellogg School of Management.
13. Sudhakar Gudala
Firm: Tata Consultancy Services
Title: SVP and Global Head, CPG & Distribution Business Unit
Sudhakar Gudala heads Tata Consultancy Services’ (TCS) Consumer Packaged Goods and Distribution business unit. From strategic revenue management and supply chain management to hyper-personalization and new business models, he partners with leading consumer brands to build resilient and agile value chains.
With 30 years of industry experience, he has led the growth of TCS’ Consumer Packaged Goods and Distribution unit, which now works with seven of the world’s top ten CPG brands. He has overseen the development of several digital platforms, including TCS RevenuePrime for revenue growth management, TCS Envirozone for sustainability and compliance, TCS Green and Connected Ecosystem solutions for supply chain transparency, TCS Agency Marketplace, and TCS Digitized Supply Chain Collaboration. These tools address evolving business needs across the CPG industry.
Gudala emphasizes continuous learning and prioritizes relationship-building, aiming to create impact not only through business results but also through meaningful collaboration with clients and teams.
14. PC Thomas
Firm: Tata Consultancy Services
Title: Vice President and Business Unit Head, Retail
PC Thomas is a Vice President and Business Head at Tata Consultancy Services, where he oversees the strategy and growth of a retail portfolio spanning the U.S., Canada, and Latin America. He leads teams across 11 countries and works with several of the region’s largest retailers.
With 25 years of experience, he has supported enterprise-scale transformations focused on strategy, innovation, corporate development, and digital initiatives aimed at improving revenue and profitability.
PC is known for combining problem-solving and business insight with a strong focus on empathy and continuous learning—an approach that has contributed to consistently high client satisfaction. He is an advocate for developing future leaders, mentoring emerging talent, promoting youth STEM programs, and serving on both the Dallas/Fort Worth Retail Executive Association and the Texas Workforce Commission Chairman’s Tri-Agency Workforce Council, where he supports efforts to close the skills gap and expand economic opportunities.
15. Farzad Mukhi
Firm: Kroll
Title: Managing Director
Farzad Mukhi is a Managing Director in Kroll’s Los Angeles office and is a member of the firm’s Consumer, Food, Restaurant, and Retail M&A practice. Mukhi has over 12 years of experience in executing mergers and acquisitions and corporate finance transactions for middle-market companies.
16. Mac Nadel
Firm: Marsh
Title: Managing Director
Mac Nadel is Marsh McLennan’s Managing Director and Retail, Wholesale, and Food & Beverage Industry Practice Leader (IPL) for the United States. Nadel joined Marsh in 1985, has held various leadership roles within Marsh, and has been the National IPL since October of 2009.
17. Karen Benway
Firm: EY
Title: Partner
Karen Benway has been with Ernst & Young LLP (EY US) for over 25 years, with a specialization in the consumer industry. As the East Region Consumer Market Segment Leader, Benway oversees presence, services, and support of U.S.-East Consumer clients in the region across all service lines. She uses her industry experience to lead high-performing EY US professionals and teams, committed to bringing results-oriented industry solutions, insights, and know-how to its clients.
18. Natalie Kotlyar
Firm: BDO USA
Title: National Managing Principal
Natalie Kotlyar is a National Managing Principal at BDO. She has been with BDO, a global assurance, tax and advisory firm serving more than 400 publicly traded domestic and international clients, for more than 30 years. Kotlyar specializes in providing assurance services, including audits of financial statements and internal controls, business advisory consulting, and other attestation services for both public and private companies.
19. Emmanuel Fonteneau
Firm: Capgemini
Title: Executive Vice President, Global Consumer Products and Retail Industry Leader
Emmanuel Fonteneau is an Executive Vice President with Capgemini Invent, based in New York, and the Global Leader of the Consumer Goods and Retail Practice. With 25 years of management consulting experience, he has advised global retail and packaged goods clients on a wide range of topics.
20. Anil Khanduja
Firm: HCLTech
Title: Senior Vice President
Anil Khanduja leads the Retail and Consumer Goods business segment at HCLTech and has played a key role in its growth. He focuses on applying digital transformation and Industry 4.0 principles to develop solutions for the retail and CPG sectors.
Over his career spanning two and a half decades, Khanduja has performed a varied spectrum of roles spanning delivery leadership for global technology programs, solution architecture, deal constructs, and business development to managing strategic customer relationships. Over this tenure, Khanduja’s experience covers the complete lifecycle of global IT management, managing lean IT operations to transformation programs for a digital and cloud-enabled agile enterprise.
21. Scott Headington
Firm: Cognizant
Title: Vice President and Global Practice Head
Scott Headington is a Vice President and Global Practice Head at Cognizant. He joined the company as a Partner in 2013. With over 25 years of experience in the retail and consumer goods industry, his work has focused on driving digital transformation and developing innovative, practical solutions for clients in the sector.
22. Robin Petruzzelli
Firm: CGI
Title: Vice President
Robin Petruzzelli leads the retail, consumer and services sector in CGI’s German operations and is responsible for strategic development, portfolio management, and client relationships. Petruzzelli has extensive experience and in-depth knowledge of the fashion, do-it-yourself, automotive, and food retail sectors, enabling him to help develop tailor-made solutions for clients and drive the strategic expansion of CGI in the retail industry.
23. Will Auchincloss
Firm: EY-Parthenon
Title: Americas Retail Sector Leader
Will Auchincloss is the Americas Retail Sector Leader at EY-Parthenon. Auchincloss has over 20 years of combined consulting and business leadership experience and is a trusted advisor to senior leadership teams on initiatives related to corporate strategy, enterprise-wide transformation, digital strategy, and operating model design.
Before joining EY-Parthenon, Auchincloss was a principal with another consulting firm and also led an advanced analytics practice focused on performance improvement using machine learning. He has served clients in North America, EMEA, and APAC in a variety of sectors.
Auchincloss holds a bachelor’s degree in public policy from Duke University and an MBA from The Wharton School at the University of Pennsylvania.
24. Carol Raimo
Firm: Protiviti
Title: Managing Director
Carol Raimo is Protiviti's Global Consumer Products and Services Industry Lead and has over 36 years of consulting experience. She is responsible for setting the strategy to provide industry-specific solutions to clients as they transform their businesses. Strategic areas of focus include e-commerce, omnichannel strategy, user/customer/employee experience, finance transformation, digital supply chain including inventory management and loss prevention, audit/SOX, security and privacy, cloud migration, data analytics, and sustainability.
25. Anand Divekar
Firm: Infosys
Title: Global Portfolio Head, CPG, Retail, Logistics
Anand Divekar is the Global Portfolio Head for CPG, Retail, and Logistics at Infosys. He brings over 30 years of experience in systems, operations, and strategic account management for global enterprises. Since joining Infosys in 2011, he has delivered high-impact results across the consumer goods and retail sectors, previously serving as senior director of client services for the company’s Retail, CPG, and Logistics practice.