Capabilities:
Marketing & SalesScot Hornick
Biography
Scot Hornick is a Partner at Oliver Wyman and head of the firm’s Pricing, Sales and Marketing Practice for the Americas. Oliver Wyman guides clients through high-stakes decisions and transformative moments, helping them adapt, grow, and thrive. The firm is fueled by deep industry insight, specialized expertise, and collaboration.
As a consultant to and an operating executive in the travel industry, Hornick has 30 years of experience working with commercial and technological issues facing the industry. He helps clients improve profitability through analytic approaches to segmentation, customer relationship management, loyalty programs, pricing, revenue management, and distribution channel management. He has worked with many of the leading travel and transport companies in the world.
Previously, Hornick was the CEO and Managing Partner of Fenix Partners, a consulting boutique focused on the travel and transportation industries. Earlier, he was a partner at PricewaterhouseCoopers and spent 10 years at Andersen Consulting, where he was an associate partner leading the Strategic Services travel industry practice, and was an adjunct professor at Northwestern University. He holds two U.S. patents in revenue management and airline seat inventory control and serves on the Advisory Board of the Professional Pricing Society.
Hornick has a bachelor’s degree in computer engineering, a master’s degree in electrical engineering, and a PhD degree, all from the University of Illinois at Urbana-Champaign.