Biography

Mat Zucker is a Senior Partner and Prophet’s Chief Marketing Officer based in Prophet’s New York office. Prophet is a growth and transformation consulting firm. With 15 global offices and over 500 strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with some of the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux, and UBS, partnering with them from strategy to in-market execution.

For the last five years, Zucker was co-leader of the firm’s global marketing excellence practice. Zucker helps clients transform digitally, finding new areas of growth in marketing, content, and communications. He is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content, and effective channel choices. A pioneer in the digital landscape, beginning with his work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social, and content experience to the firm.

Zucker is co-author of Prophet’s breakthrough research, “Brand & Demand Marketing: A Love Story,” and frequently writes for marketing publications and appears on industry podcasts. Previously, Zucker was an advisor at American Express and, before that, global executive creative director at Razorfish. He also served as chief creative officer at OgilvyOne New York and has held leadership roles at R/GA and Agency.com New York. He holds a bachelor’s degree in English from Cornell University.