Biography

Gabe Knapp is a Partner at Oliver Wyman, where he specializes in growth, marketing and sales, and pricing as part of the Commercial Effectiveness practice.  With over 20 years of experience, Gabe has been a catalyst for innovation across a broad range of industries, including consumer products, retail, travel and hospitality, B2B industrials, pharmaceuticals, technology/software, and private equity. His expertise lies in driving revenue growth, improving sales and marketing effectiveness, and optimizing pricing to drive impact for his clients.

A recognized thought leader in modern marketing and sales, Gabe has authored numerous articles on digital marketing, lead generation, Generative AI, and value selling. He recently conducted breakthrough research culminating with an article titled “7 Key Trends for Modern Sales Effectiveness” and is frequently interviewed as a thought leader for the latest trends in sales and marketing, including a recent appearance at South By Southwest (SXSW) in Austin. Gabe works with both B2C and B2B clients, including those in the Fortune 500 and private equity-backed firms. Recently, he led a major marketing transformation for a large pharmaceutical company, directed a sales effectiveness initiative for a PE portfolio company, and developed a growth strategy for a major marketing trade association.

Prior to Oliver Wyman, Gabe held senior strategy and marketing roles at Microsoft, Dell, and eBay, and also served as the interim head of digital marketing for a major U.S. airline.  Gabe holds a BS in Business Administration from Trinity University in San Antonio and an MBA from Harvard Business School.