Sectors:
TechnologyAxel Freyberg
Biography
Axel Freyberg is a Senior Partner in Kearney’s Communications, Media & Technology Practice. He has worked for close to 30 years in the industry and served clients in all continents. He has been involved in building the practice from day one and has led the practice in various roles for over a decade, while constantly following his passion to solve challenging strategic and operational problems for technology driven businesses. He is an expert in business, innovation and technology strategy, has overseen multi-year transformations of various technology driven companies, and has driven a broad range of top and bottom-line programs.
Freyberg has advised major mobile telecom, wireline, cable and satellite operators, as well as broadcasting and pay-TV enterprises, leading consumer electronics and technology suppliers and IT service providers. He loves to venture into areas disrupted by technology, and has a passion for sustainability. His recent project portfolio spans a growth strategy for a global consumer electronics player, an AI strategy for a leading tech player, a technology strategy for a leading cable company, a sustainability strategy for a leading telco group, B2B transformation programs for ICT service providers, and structural transformation programs for enterprise equipment, media broadcast infrastructure and global satellite operating companies.
Freyberg has a degree in information technology with focus on telecoms and analytics from Karlsruhe Institute of Technology and an MBA in finance from the University of Pittsburgh. He has served on the Supervisory Board of Kearney, is part of the board of directors of a major research community in Germany and is publisher of “tech tonic”, Kearney’s magazine for technology and innovation.
Area of Expertise
Axel is an expert in business, innovation, and technology strategies, sales and marketing, product development, technology management, and transformation. With more than 20 years of experience–from the start of the Internet through today, he has developed a deep understanding of the industry and appreciates how technology changes the world. “I understand what technology is capable of and how to extract value for end customers, industry, and society,” he says. “I have a deep passion for the sector, and it constantly pushes me to look for more opportunities.”
Group Overview
When Kearney supports high-tech clients, it brings extensive experience and expertise from one of the most dynamic and complex sectors of the global economy.
Kearney recognizes the diversity of its technology clients, which vary widely in size, core needs, and market position. These clients range from Fortune 100 tech-hardware companies and software enterprises to tech-reliant producers such as automakers and medical-device firms. The portfolio also includes rising midsize tech ventures, high-potential start-ups, and private-equity players.
Amid this diversity lies a fundamental truth: while software may or may not be “eating the world,” as Marc Andreessen famously suggested, it has undeniably become a primary differentiator among competing products, services, and companies across industries. In the realm of hardware, Kearney understands the unforgiving market dynamics driving higher levels of systems integration and the ongoing shift from selling products to delivering services.
Firm Overview
Kearney is a leading global management consulting firm that has served as a trusted advisor to C-suites, government bodies, and nonprofit organizations for nearly 100 years.
At the heart of Kearney’s success are its people, who are driven to bridge the gap between a big idea and its realization. Working closely with clients, Kearney focuses on regenerating businesses to create a future that benefits everyone.