Biography

Aviva Tropp is a Partner in Prophet’s New York office. She focuses on helping clients grow through customer and brand-led transformation. With expertise in healthcare, consumer packaged goods, financial services, retail, and hospitality, Tropp has worked with industry-leading brands, including Mayo Clinic, BD, Keurig Green Mountain, MetLife, Capital One, PNC, CVS, and Hyatt.

Prior to joining Prophet, Tropp worked on the client side. She handled marketing and travel innovation at American Express and ran P&L as a brand manager at General Mills. She holds a bachelor’s degree in anthropology from Columbia University and an MBA in marketing from the Northwestern University Kellogg School of Management.