Biography

Amanda is a creative and strategic thought leader at the intersection of marketing, technology and business design. She brings diverse experience developing growth marketing strategies for noteworthy brands, and enacting data-led transformation across industries.

As a marketing leader, Amanda has partnered across industries to develop and enact growth marketing strategies, spanning all platforms and channels. Having excelled in agency leadership positions and within a Fortune 100 company, Amanda has a unique vantage point for informing key decisions about customer-led digital experiences, go-to-market strategy, marketing performance and measurement, and partner ecosystem.

She has built and led marketing services teams delivering front- and back-office capability, spanning brand and demand efforts. She’s worked closely with c-suite leaders on talent strategy and transformation programs, promoting adoption and improving efficacy of marketing technology investment.